Automated Marketing.org

WhitePapers

Considering a new phone system for your business? The Phone System Buyer's Guide from VoIP-News provides you with all of the information you need to make a more informed decision. The Guide helps you...Read More

Which CMS Is Right For Me?

If you're wondering which CMS is the right one for your organization, this comprehensive guide will take you through the various options available, detailing the pros and cons of each. Download...Read More

Oracle Magazine

Oracle Magazine contains technology strategy articles, sample code, tips, Oracle and partner news, how to articles for developers and DBAs, and more. Oracle (NASDAQ: ORCL) is the world's largest...Read More

Sales Force Automation Comparison Guide

Businesses of all sizes can benefit by automating all aspects of their sales processes with an SFA (Sales Force Automation) solution. But due to the sheer number of features that most SFA solutions...Read More

View All Whitepapers

Thought Experiments in Understanding Fusion and Cloud Computing

I have been struggling with what Fusion is now with all the announcements coming out of OpenWorld - and so are the likes of Gartner. Then I saw Larry Ellison's not so optimistic view on Cloud Computing and the profitability of the industry. So, I replaced each "cloud computing" reference with "Fusion". See if this Fusion thing makes sense to you now:

"The interesting thing about Fusion is that we've redefined Fusion to include everything that we already do. I can't think of anything that isn't Fusion with all of these announcements. The computer industry is the only industry that is more fashion-driven than women's fashion. Maybe I'm an idiot, but I have no idea what anyone is talking about. What is it? It's complete gibberish. It's insane. When is this idiocy going to stop?"
"We'll make Fusion announcements. I'm not going to fight this thing. But I don't understand what we would do differently in the light of Fusion other than change the wording of some of our ads. That's my view."

Here is the original (from Wall Street Journal):

�The interesting thing about cloud computing is that we�ve redefined cloud computing to include everything that we already do. I can�t think of anything that isn�t cloud computing with all of these announcements. The computer industry is the only industry that is more fashion-driven than women�s fashion. Maybe I�m an idiot, but I have no idea what anyone is talking about. What is it? It�s complete gibberish. It�s insane. When is this idiocy going to stop?

�We�ll make cloud computing announcements. I�m not going to fight this thing. But I don�t understand what we would do differently in the light of cloud computing other than change the wording of some of our ads. That�s my view.�

�

I know cloud computing is real - I can click on a few URLs to start using it today:

Comments welcome.

BTW, Oracle Fusion Middleware has done amazingly well as a business and is very real. If it were a standalone company, it would be rivaling likes of VMware. However, Fusion goes beyond that - and that's where I am not clear.

(To those that don't appreciate humor, please read my disclaimer. These are my personal views etc.)

Related Automated Marketing.org Articles

Questions not answers make great employee performa

Questions and not the answers you provide create the most powerful employee performance reviews.Think about learning to drive a car - someone could tell you what to do until they were blue in the face, but it wasn't until you physically sat in the...

Headlines-Using Twitter to Test Headlines

Twitter is a great way to test your headlines and short copy effectiveness. Hundreds of followers and a 140 characters maximum makes for a powerful marketing test environment. Twitter is a quick and efficient way to see if your headlines convert...